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Strategic Growth for Beauty Brands

Real frameworks from 15 years of experience in skincare industry.

No theory. No fluff.

The Old Playbook Is Dead

Beauty brands are struggling because the strategies that worked 5 years ago don't work anymore.

Fifteen Years of Growth. One Proven Blueprint.

From a "saturated" market to a decade and a half of expansion. We’re sharing everything we learned about building beauty brands that last.

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Real Experience

15 years in skincare and dermocosmetics with major brands. Led international expansion across across Middle East, Europe, and Asia. Navigated diverse regulatory environments, cultural nuances, and distribution channels.


Managed both medical and consumer channels, built marketing teams from ground up, and executed product launches in saturated markets.

This isn't consulting from the sidelines—it's boots-on-the-ground experience in every aspect of beauty brand growth.

Bestseller

Proven Results

Double digit YoY growth. Built International presence built from 0 to 18 countries. Negotiated with distributors, managed complex contracts, and ensured successful market entry across vastly different cultural contexts. Managed marketing budgets reaching multi-million euros with full P&L accountability.

These aren't projected results or theoretical case studies—they're audited business outcomes from managing real brands with real revenue targets in competitive markets.

Bestseller

Actionable Frameworks

Every framework, template, and playbook I share comes from actual implementation—not business school theory. These are the exact tools, processes, and systems I used to deliver growth, scale teams, and expand internationally.

You get contract templates I actually negotiated with distributors, budget allocation spreadsheets that managed real marketing spend, team structure frameworks that scaled from 1 to 15+, and launch timelines tested across multiple markets.

This is everything I wish someone had handed me 15 years ago—saving you from expensive mistakes, wasted time, and the frustration of figuring it out alone. Immediate implementation, not abstract concepts.